The average mobile phone user spend three hours a day on their phone doing things other than making calls. The mobile phone has become a vital part of our everyday lives and an increasingly essential shopping tool. Whether shopping online or in a store, our phones are often integral parts of our shopping experience. Business Insider recently published findings showing that the smartphone has become the retail sector’s most important interface with customers. In fact, 60% of the time that consumers devote to online sellers is on their mobile phones.