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WhatsApp Business

Enrich the customer experience with rich messaging and enable messaging conversations in one of the most popular channels for notifications, marketing and customer support.

Enables conversations encouraging sales and loyalty

Customer communication
Customer communication

Interact with customers through alerts and notifications. Send important information through the channel the customer is most likely to interact with.

Marketing
Marketing

Use ads to lead to conversations in the customer journey that can increase revenue. Maximise ROI with content-rich campaigns in the customer's preferred channel.

Customer service
Customer service

Improve customer satisfaction with personalised live chat support and build deeper relationships with customers and prospectives to help your business grow.

Engage with richer content

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    Send encrypted messages

    With a verified brand, recipients can trust the sender. Every WhatsApp message is sent securely with end-to-end encryption, ensuring that your data is managed safely.

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    Create a personal brand experience

    Express the personality of your brand and create messages with multimedia such as images, videos, emojis, etc. Personalised messages encourage increased brand engagement and loyalty.

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    Respond to customers in real time

    WhatsApp can bring customers and businesses together in an ongoing conversation, building trust and confidence and facilitating more meaningful and long-term relationships. Let your customers initiate conversations through WhatsApp right now.

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    Increase service levels

    By integrating WhatsApp into your customer service strategies, you enable your customers to communicate with your company on their terms. Use Live Chat, a bot, or a combination of these. WhatsApp allows you to share information and files through an encrypted channel.

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    Create interactive messages

    Using call-to-action buttons, the recipient can make various selections directly in the message or be directed to a landing page. Use interactive elements to make things easier for the customer.

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    See when a recipient has read messages

    See the status of sent, delivered and read messages.

Engage with richer content

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WhatsApp is one of the most widely-used OTT channels

WhatsApp - 2 billion users
Reach over 2 billion users

WhatsApp is used in over 180 countries and over 100 billion messages are sent every day.

Messages delivered securely
Messages delivered securely

Messages are end-to-end encrypted to protect you and the recipient. 

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Create engaging content

47% of WhatsApp users don't mind advertising if they get free entertainment in return.

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Functions

Communicate effectively and personally with your company's recipients with a WhatsApp Business profile. Reach recipients and users all over the world right now.

  • Create templates and automate personalised sendings
  • Add a chat button to Facebook pages and ads
  • Create a QR code or a personal WhatsApp number to easily invite recipients on social media, web, email or other channels
Want to know more about the functions of WhatsApp Business?

 

Contact us

Ask for consent first

Even if a recipient has previously consented to communications from you via other channels, you need to clearly have the recipient's consent (opt-in) to send messages via WhatsApp.

  • Your company name must be clearly visible when a recipient selects to receive future communications from you.
  • You can decide how to collect recipients’ consent, but applicable laws must be followed.

More about opt-in

Only send the type of messages that the recipient consented to when opting in.
 
If an end-user starts the conversation, no opt-in is needed to continue. This may be a good opportunity to get approval for future messaging.
 
Check the details of the channel first – some channels have specific rules regarding the collection of opt-ins. Contact us for more information on the rules that apply to each channel. 
 
 
 

Communicate through your customers’ preferred channels

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Rich SMS

Take your messaging to the next level with links to personalised landing pages to give your customers an enriching experience.
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RCS

Send multimedia and interactive messages in your regular SMS application. Only available for Android.
Lekab-messenger

Facebook Messenger

Connect and communicate with over 1.3 billion users worldwide on Facebook Messenger. Reach recipients on both Facebook and the standalone Messenger app.
instagram

Instagram

Instagram for business is an extension of the Instagram app that allows businesses to respond and communicate in a personal way, converting users into customers.
 
viber

Viber

The Viber messaging app is popular in Eastern Europe and parts of south-east Asia. Viber is used for marketing, retail, support and notifications.
Kakao-Talk

KakaoTalk

The KakaoTalk messaging app, commonly called KaTalk in South Korea, has 220 million registered and 49 million active users each month.
 
Line

Line

Line is a Japanese messaging app with users in Japan, Taiwan, Thailand and Indonesia.
 
Apple-business-chat

Apple Business Chat

Apple Business Chat is primarily a customer support chat. Conversations are started by users and the company can respond. Mainly used in the USA.

Wechat

WeChat

WeChat is the most popular social media app in China, with more than 980 million active users.

We are here to help

Mobile channels offer unique benefits in communication. With our products and services, your business can efficiently cut through the noise and clutter.

If you want to use SMS and modern messaging services but don't have the resources to develop, test and distribute the workflows you need, our developers and experts will help. We can quickly and nimbly test new ideas to meet your future communication needs today. 

 

Read more about us

Learn more about WhatsApp Business

WhatsApp has the most worldwide users

WhatsApp is currently the most used channel in the world with over 2 billion users and the second most used channel in Sweden after Facebook Messenger. 175 million users use WhatsApp to send messages to corporate accounts every day.

Active users

Globally, WhatsApp has the most active users per month (2 billion), nearly double that of second-placed WeChat (1.3 billion). The channel has most users in Latin America, Western Europe, Africa and Asia.

Reach customers of all ages

Almost as many young people as older people use WhatsApp to communicate with businesses (Statista).

WhatsApp is owned by Meta

WhatsApp was created in 2009 by Jan Koum and Brian Acton, but was bought by Facebook (now Meta) in 2014. Since then, the app has continued to operate separately from Facebook, with a focus on fast and reliable messaging.

WhatsApp Business was launched in 2018

Four years after Facebook (Meta) bought WhatsApp, the WhatsApp Business app appeared, with the aim of creating close dialogue between businesses and customers.

Most users are in India and Brazil

Close to half a billion of WhatsApp’s users are based in India. Mexico is at the top in terms of users per head of population. 95% of Mexicans who use social media are WhatsApp users (Statista).

WhatsApp is a marketing channel

According to Statista, 25% of mobile users prefer to receive information and advertising from companies on WhatsApp.

Up to 256 users in group chats

Communicate effectively using campaigns and surveys with up to 250 users in a single bulk mailing.

WhatsApp is restricted in certain countries

WhatsApp is available in 60 countries (in 60 different languages), but in some countries use of the app is banned or restricted. These countries are China, North Korea, Syria, Iran, Qatar and the United Arab Emirates.

Want to discuss messaging specific challenges and WhatsApp?

We have a team of experts well versed in mobile messaging services and automated communications.

Contact us