Best practice when sending business SMS

In today's digital age, SMS remains one of the most effective and direct ways to communicate with recipients. However, like any strategy, there are best practices to follow to ensure success. Learn the key principles for sending impactful SMS messages as a business.

Importance of personalisation 🖌️

Gone are the days of generic mass messages. Personalised SMS messages can significantly enhance engagement rates by addressing customers by name or referencing past interactions.

Timing is crucial ⏱️

Send messages at times when your audience is most likely to be receptive. Avoid late-night or early-morning messages that may disturb recipients.

Clear and concise messages 🔤

SMS has a character limit of 160 characters, so make every word count. Get straight to the point and ensure your message is easily understandable.

Value proposition 🛍️

Provide recipients with exclusive offers, discounts, or valuable information. Offering something of value increases the likelihood of customers taking action.

Segmentation for targeted messaging 🎯

Segment your audience based on demographics, purchase history, or engagement level. Tailoring messages to specific segments can boost relevance and effectiveness.

Registered Sender ID 🛡️

Secure a registered Sender ID to display your brand name or familiar identifier, reducing the risk of SMS phishing and fraud while boosting recipient trust and recognition. Read more about protected Sender ID.

Integration with other channels 📱

Combine SMS with other communication channels like email or OTT channels for a cohesive and multi-faceted communication approach.

Effective SMS communication goes beyond just sending messages. It involves crafting personalised, timely, and valuable content that resonates with your audience. By following these best practices, businesses can maximise the impact of their SMS and drive meaningful engagement with their recipients. Remember, every message you send is an opportunity to connect with your audience. Make it count. Send messages that matter!

LEKAB provides mobile messaging services, messaging APIs and software for advanced business messaging and process automation. We offer digital tools and solutions to companies that want to optimise how they communicate and interact with customers and employees on the mobile to improve productivity, availability and the customer experience through mobile channels. Do you want to know more or ask us for advice? Contact Us!

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