Inform and engage employees with these 3 strategies for SMS messaging

SMS communication has become an increasingly popular method of keeping employees informed and engaged. However, simply sending out text messages is not enough to ensure success. Consider the following three key factors to get the most out of your business's workplace SMS solution.

1. Tailor your SMS Communication to your employees' needs

To ensure your messages to employees are relevant and appreciated, you must understand their needs and expectations. Consider what information is most important to them, when they are most likely to appreciate receiving a text message and in which channel. For example, if you have a large remote workforce, SMS can be a great way to communicate time-sensitive information, such as scheduling changes or emergency alerts. It's important to balance staying in touch and not being too intrusive, so be sure to establish guidelines around frequency and timing. And don't forget to be personal in your messages. For, e.g. call your employees by their name in messages like "Hi, Anna" to engage and make them feel more appreciated. 

2. Foster collaboration between Business Development and IT

Close collaboration between your business development and IT departments is critical to maximising the impact of SMS communication. Teams like HR, workforce management and incident management often have good ideas for improving employee communication, while IT is responsible for implementing new systems. By working together, you can ensure that SMS services create real value for your business. IT can provide business development with insight into what a new system can offer technically, while business development can help IT understand the business opportunity driving the adoption of a new system or channel.

3. The benefits of two-way SMS communication in the workplace

SMS can be a valuable tool for facilitating two-way communication between employees and management. Instead of simply sending one-way messages to employees, consider using it as a platform for dialogue and feedback. Encourage employees to respond to messages, ask questions, and share their opinions. This not only helps create a more engaged and involved workforce, but can also provide valuable insights into employee sentiment and concerns. By facilitating open lines of communication, you can build a more collaborative and productive workplace culture.

3 use cases for employee communication

  • Workforce management: ensure that employees are kept up to date with important information, such as changes to their schedule or shifts. Other use cases might include managing time off or vacation requests and providing safety or compliance training. User teams include; operations, staffing, team leaders, coaching and human resources (HR). 
  • Internal communication: use SMS to keep employees informed about company news and events or use SMS to remind your colleagues of an upcoming event or meeting. Use cases might include team collaboration, sharing updates, providing training or development opportunities, managing tasks or projects, and conducting employee surveys or feedback. Teams that could benefit from SMS include internal communication, HR, IT & Operations, as well as managers or team leaders who aim to improve collaboration and information sharing within their teams with SMS.    

  • Incident management: ensure that critical information is communicated quickly and efficiently during a crisis. User teams include; security, IT Operations, business continuity and risk management.

Implementing SMS communication in your workplace can be an effective way to keep your employees informed and engaged. By considering your employees' needs, facilitating collaboration between business development and IT, and taking feedback from employees, you can ensure that your SMS communication strategy is a success.

LEKAB provides mobile messaging services, messaging APIs and software for advanced messaging and process automation. We offer digital tools and solutions to companies that want to optimise how they communicate and interact with customers and employees on the mobile to improve productivity, availability and the customer experience through mobile channels. Do you want to know more or ask us for advice? Contact Us!

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