Exploring diverse use cases of RCS

In today's world, communication between businesses and customers is evolving rapidly. Rich Communication Services (RCS) has emerged as a significant advancement, bringing enhanced features and capabilities that redefine mobile communication.

RCS is called the next generation of SMS with its advanced features and capabilities. It offers businesses many opportunities to engage with their customers more effectively. This article delves into use cases where the full capacity of RCS can be leveraged to enhance customer experience, streamline operations, and drive business growth.

One-Time Passwords (OTP)

OTP delivery is one of RCS's most popular use cases, especially in sectors like banking, ecommerce, and online services. With RCS, businesses can send secure and encrypted OTPs directly to user's mobile phones, ensuring timely delivery and reducing the risk of interception or fraud. With features like verified sender ID and branded company profile, recipients can verify that the sender is legit and not a case of smishing or spoofing. 


OTP RCS use case

Marketing and promotions

RCS provides a dynamic channel for businesses to create engaging and visually appealing marketing campaigns. Unlike traditional SMS, RCS messages can include rich media elements such as high-quality videos, GIFs, and image carousels, making promotional content more interactive and compelling. With features like branded messages and verified sender IDs, RCS messages stand out in users' inboxes, leading to higher open rates and increased engagement. Businesses can also gain enhanced insights by being able to track when the message is opened or when the recipient clicks a CTA button. 

Marketing RCS use case

Customer service and support

RCS offers an enhanced communication channel for customer service and support interactions. Businesses can use RCS to send personalised and interactive messages to customers, address queries, provide updates, and offer assistance in real-time. The interactive response options and automatic replies of RCS facilitate seamless and efficient communication, improving customer satisfaction and loyalty. 

Customer service RCS use case


RCS is an effective channel for delivering timely and relevant notifications to customers, whether it's order updates, delivery notifications, appointment reminders, or booking confirmations. These notifications can include interactive CTA buttons for quick actions, such as confirming an appointment or tracking a delivery, enhancing the user experience and increasing engagement.

Notification RCS use case

RCS is revolutionising the way businesses communicate with customers. From enhancing security with OTP delivery to creating engaging marketing campaigns and improving customer service, RCS offers opportunities for businesses to enhance customer experience, streamline operations, and drive growth.

As RCS continues to gain momentum and adoption, businesses that embrace this innovative communication channel early will undoubtedly gain a competitive edge in delivering exceptional customer experiences. So, are you ready to unlock the full experience of RCS for your business? OR begin with the basic version of RCS. Basic RCS offers messaging over the same APIs and price as SMS and provides important features like verified sender ID and branded messages. 

LEKAB provides mobile messaging services, SMS Gateway and messaging APIs and software for advanced business messaging and process automation. We offer digital tools and solutions to companies that want to optimise how they communicate and interact with customers and employees on the mobile to improve productivity, availability and the customer experience through mobile channels. Do you want to know more or ask us for advice? Contact Us!

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